Advertising Budgets of the Top 200 Brands
With marketing & advertising becoming more and more of a need to succeed, this infographic by our friends at MarketingDegree.net provides an industry-by-industry look at where the leading U.S...
View ArticleHow Digital Signage Affects Our Everyday Lives
We hardly notice it anymore, but we live and breathe digital signage. It’s all over the place. This infographic does a nice job of making that point and drawing out some of the consequences. Digital...
View ArticleTop 10 Online Scams
Online scams basically employ psychological tricks to get people to do things they shouldn’t do, often revealing sensitive information like usernames and passwords. Or, heaven forbid, to give money...
View Article10 Greatest Virgin PR Stunts of All Time
Sir Richard Branson has been called “the undisputed king” of the publicity stunt, and we couldn’t agree more. Rarely missing an opportunity to spread the word according to Virgin, Branson has traveled...
View Article10 Huge Branding Mistakes
Share In today’s wacky world of advertising and rampant consumerism, a company must forever be changing in order to stay cutting edge. Attention spans grow shorter everyday, no thanks to the visual...
View ArticleThe Business Behind Halloween
Share Americans spend more and more on Halloween each year. All the costumes, decorations, candy and cards add up to big business and have given rise to a crop of Halloween pop-up stores that are able...
View Article10 Largest Illegal Drug Trades on Earth
Drugs, as anyone with more than a passing interest in global black markets knows, are big business. According to the United Nations World Drug Report of 2011, 210 million people use illicit drugs...
View ArticleThe Context of Sales
One of the biggest mistakes in marketing is blanketing everyone with the same general approach. This is a hold over from the day and age of mass media marketing through the television. In today’s...
View ArticleThe Social Media Landscape of Business
Here is a fascinating look at how various businesses stack up against each other in the world of social media (via full size graphic). While these numbers (basically a sum of Facebook fans and Twitter...
View ArticleBrands, Cults and Marketing
There is a remarkable similarity between brand marketing and cult allegiance (i.e. fanboys). And many of the techniques used by cults to woo their audience are also employed by marketing agencies eager...
View ArticleBuyers Motivated by Social Media Influencers
Marketers have long known that buyers are influenced by their friends and family members. Word of mouth advertising was often considered the best form of advertising long before the advent of the...
View ArticleGoing Viral Online Is Big Business
At the dawn of the Internet, the ability to stream and download video gave rise to the concept of viral videos. Many of these videos were emailed from person to person, compressed and of low quality,...
View Article15 Awesome Customized Cars Promoting Products
The use of promotional cars peaked in the 1920s and ‘30s, and while World War II restricted the growth of these “rolling billboards,” they returned as a popular means of advertising in the ‘60s and...
View Article10 Businesses Capitalizing on Memes – And Making a Killing
Memes are the lifeblood of internet humor; defined as “an idea, behavior or style that spreads from person to person within a culture,” memes are typically internet inside jokes which take the web by...
View ArticleHow Facebook Negatively and Positively Affects Businesses
Sometimes it seems like Facebook’s sole use is as a bragging or whining platform. But for many businesses, Facebook has become an important part of an effective marketing plan. Facebook allows...
View Article10 Ways Manipulative Marketing Tactics Sell You Things You Don’t Really Need
America is a consumerist society, and an endless number of brands and products are constantly competing for your time and money — even in people who don’t necessarily need what they’re selling. Here...
View ArticleHow Advertising Uses the Color of Your Psyche
Psychology and advertising have long been intermingled. Psychologists have worked in advertising since the early 20th century, and they have used their knowledge of human behavior to try and persuade...
View Article15 Unbelievably Sexist Contemporary Ads
According to the Center for American Progress, 97 percent of working women employed full time in occupations logged by the Bureau of Labor Statistics are paid less than their male equivalents. Men...
View Article13 Incredible Glow-in-the-Dark Adverts
From fish to fireflies, a diverse range of creatures use bioluminescence for survival strategies like luring prey or attracting mates. And away from nature, luminous paint, too, has provided a vital...
View Article15 Wildly Imaginative Zoo Ads
Zoo advertising presents ad agencies with a lot of room for creativity, enabling them to go wild with colorful characters and playful themes. Sometimes, zoo adverts promote a specific event, or they...
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